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Mad2
Business Wire
August 30, 1999, Monday
DISTRIBUTION: Business/Technology Editors
LENGTH: 616 words
HEADLINE: Imagine Media Announces First Games Magazine to Reach 1 Million Consumers at Launch
DATELINE: BRISBANE, Calif.
BODY:
Aug. 30, 1999--
Imagine and Major Retailers Join Together Over the Holiday Shopping Season To Produce and Distribute Games Insider
Imagine Media, Inc., America's largest and most successful publisher of computer and video games magazines and web sites, will partner with top games retailers this holiday season to reach one million games consumers with the launch of Games Insider. As a complete holiday buying guide focused on the top tier games on every platform, Games Insider offers retailers and advertisers alike an opportunity to drive sales by reaching consumers already in the buying mode. Games Insider will achieve record-breaking circulation through distribution at all retail outlets of Blockbuster(R), Electronics Boutique(R), Babbage's Etc LLC(R), CompUSA(R), and FuncoLand(R). This holiday shopping guide will be free to consumers at every participating retail location nationwide.
"The mission of Games Insider is to sell games. Pure and simple. It's a buying guide, a call to action that helps both hardcore and casual gamers make smarter buying decisions during the holiday shopping period," stated Jonathan Simpson-Bint, President of Imagine Media's Games Division.
This free, one-time only holiday shopping guide will provide games marketers with the greatest reach to games consumers during the crucial time of the year. Games Insider will help parents choose games wisely for their children by providing Entertainment Software Ratings Board games safety ratings for all fourth quarter game releases. Games purchasing decisions also will be simplified by 'must buy' lists for each of the top gaming platforms.
"Games Insider not only offers its advertisers the largest reach to active games consumers, but also allows participating retailers to institute custom retail offers to their unique customer base. Advertisers in Games Insider will also benefit from advantageous positioning within retail locations," commented Bill Kelchner, Publisher of Games Business, the market-leading trade publication for the interactive entertainment retail channel.
Imagine will distribute one million copies of Games Insider throughout the United States. The specially branded issues will be drop-shipped to retail locations across the U.S. in mid-November. Other major retailers such as Kmart(R), Toys R' Us(R) and Hollywood Video(R) are strongly considering carrying this guide, which would further expand its circulation.
About Imagine Media, Inc.
Imagine Media (www.imaginemedia.com), America's fastest-growing publisher of magazines and web-sites, recently became part of The Future Network plc (www.futurenet.com), a noted European success story. The Future Network has become Europe's largest publisher of consumer magazines covering computing and video games. Based in the San Francisco Bay Area, Imagine Media's publications sell in excess of 1.5 million copies per month. Its market-leading titles include: PC Gamer, PC Accelerator, PSM: 100% Independent PlayStation Magazine, Next Generation, Official Sega Dreamcast Magazine, NGamer, Games Business, Business 2.0, MacAddict, Maximum PC, the MacDaily Network (www.macdaily.com), and the MaximumPC Network (www.maximumpc.com).
CONTACT: Imagine Media, Inc.
Imagine Games Division
J.C. Standish, (415) 468-4684 Ext. 727
jcstandish@imaginemedia.com
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