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Strategies & Market Trends : Gorilla Game Investing in the eWorld

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To: Teflon who wrote (66)9/3/1999 7:16:00 PM
From: StockHawk  Read Replies (1) of 1817
 
Why people might stick with AOL: A Letterman style top 10 (possible reasons from a hypothetical AOL user)

1. ease of use
2. inertia/advoidance of a new learning curve - stick with what you know
3. availability - it is available everywhere, its at your friends house, its in all the cyber cafes, etc.
4. can't easily transfer all those bookmarks
5. familiarity - use to the features, know where they are, can get at them quickly
6. like the community - instant messages, other participants, discussion groups (even if someone could "prove" to us that some other forum had a better gorilla discussion area, would we leave SI - no way)
7. everyone has my e-mail address and switching is so annoying
8. they are an adversary to Microsoft and we all hate Microsoft
9. my wife/kids/grandma uses and likes AOL
10. Steve Case is so cute.

StockHawk
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