Gorilla Game Investing in the eWorld Message Board

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Strategies & Market Trends : Gorilla Game Investing in the eWorld

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To: Teflon who wrote (66)	9/4/1999 9:08:00 AM
From: Mike Buckley	of 1817

Teflon, Back to the ease of use issue, but is that a mechanism which creates high switching costs? Someone has probably already responded to this but you're folder is already too successful for me to bother waiting to see. :) I haven't read most of the new material in the manual yet, but I did see that it refers to the "sticky" nature of Internet content. Ease of use is definitely sticky, which keeps bringing people back to the content. Yes, it creates high switching costs though the costs aren't measured in dollars. The best example of that is that switching out of AOL (abandoning it altogether) means giving up your e-mail address and having to notify everyone you know of the new one. Worse, the 16 million people on AOL who get to know you from your posts in the folders can't contact you when you leave AOL. In that and similarly sticky examples, the switching cost is the cost of convenience, ease of use, or whatever. Perhaps you can send a better term to Geoff Moore and get a free copy of version 3.0 when it comes out. --Mike Buckley

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