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Strategies & Market Trends : Gorilla Game Investing in the eWorld
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To: Teflon who wrote (71)9/4/1999 12:32:00 PM
From: StockHawk  Read Replies (2) of 1817
 
>Actually you make some great points and probably sum up AOL's value prop better than most other attempts I've seen. The reality though is that this may keep AOL's subscriber base in tact, but it's not necessarily compelling enough to attract new users at the current growth as the competition starts to emulate AOL's GUI and EOU characteristics.<

With regard to attracting new users, what the manual says about the Technology Adoption Life Cycle may be instructive. By far the largest segment of the market - the Majority - have a basic desire to stick with the herd. This Majority is subdivided into two groups: the Pragmatists who adopt the new technology in mass creating the Tornado, and the Conservatives who adopt later but who "are much happier staying with the system they have than switching to anything new - regardless of how much better it is supposed to be."

At this point, new entrants to the market come from two sources: there are late adopters who want ot follow the herd and there are those who need to switch because their vendor of choice somehow failed and "having been once burned by not going with the market leader, they now intend to rectify the mistake once and for all."

StockHawk
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