Friday September 3, 8:23 pm Eastern Time
Company Press Release
SOURCE: drkoop.com, Inc.
drkoop.com Maintains #1 Ranking Among Health Sites and Women Across All Four Weeks in August
AUSTIN, Texas, Sept. 3 /PRNewswire/ -- drkoop.com, Inc. (Nasdaq: KOOP - news), a leading Internet healthcare network led by Dr. C. Everett Koop, former U.S. Surgeon General, today announced its No. 1 overall ranking among dedicated healthcare Web sites, as well as its No. 1 leadership position among women visitors throughout all four weeks in August, per findings released by PC Data.
According to PC Data, drkoop.com maintained a lead of no less than 80% -- and as much as 175% -- more unique users over all other healthcare Web sites week-over-week through August 28. drkoop.com experienced its highest unique user rate during the week ending August 28 when 1,168,000 unique users visited the site, according to PC Data.
The PC Data week-over-week statistics also revealed that through the week ending August 28, drkoop.com was the most visited healthcare Web site among unique female users. During those four weeks, drkoop.com held a lead of no less than 74%, and as much as 207% over any one of the three competing healthcare Web sites which alternated in the second place position.
``The numbers for August prove once again that drkoop.com is the de facto leader in the online healthcare space,' said Donald Hackett, president and CEO of drkoop.com. ``These PC Data numbers show the wide margin we hold among health care sites overall, as well as the clear and definitive lead over other health sites for unique visits among women.'
Aggregate August reports from PC Data and Media Metrix are due out in the near future.
About drkoop.com
The Company operates www.drkoop.com, a leading Internet-based consumer healthcare network. The Network consists of a consumer-focused interactive Web site that provides users with comprehensive healthcare information and services, as well as affiliate relationships with portals, other Web sites, healthcare organizations and traditional media outlets. The drkoop.com Network is an Internet healthcare initiative that integrates dynamic healthcare content on a wide variety of subjects, interactive communities and tools as well as opportunities to purchase healthcare-related products and services online. drkoop.com is the exclusive provider of health and related content on three Web sites of the GO Network: GO Health Center, ESPN.com Training Room and the Family.com Health Channel, as well as the premier health content provider for GO's ABCNEWS.com. drkoop.com has also been named the premier health content provider across five AOL brands: AOL Service, AOL.COM, Netscape Netcenter, Digital City and CompuServe. Additional information on drkoop.com can be found at drkoop.com.
This press release may be deemed to contain forward looking data, all of which are made in accordance with the safe harbor provisions contained in the applicable securities laws. Such statements are subject to materials risks and uncertainties which are described in the company's filings made from time to time in its filings with the Securities and Exchange Commission. No representation is made regarding the level of unique visitors expected in any future period.
SOURCE: drkoop.com, Inc.
-------------------------------------------------------------------------------- |
