If women are the household bill payers the following report bodes well for the Yahoo!/CKFR partnership.
WOMEN SHOPPERS HEAD TO THE WEB IN FORCE AS THE NUMBER OF INTERNET BUYERS JUMPS 40% IN NINE MONTHS
New CommerceNet/Nielsen Media Research Study Also Shows Internet Users
Top 92 Million In the U.S. and Canada
NEW YORK, JUNE 17, 1999? The number of Internet users in North America has now reached 92 million, and the commercial growth of the Web is emerging as a dominant trend in the development of the Internet. According to an April 1999 study released today by CommerceNet and Nielsen Media Research, the number of Internet users age 16 and older in the U.S. and Canada increased 16% in just nine months, yet the number of on-line consumers jumped 40% to 28 million during the same period.
The increase in the adoption of the Internet by consumers is, for the first time, being driven by women as the number of female consumers on-line jumped 80% in nine months, and passed the 10-million mark.
"More than 2 of every 5 people in North America are now Internet users, and the Web is becoming an integral part of daily life," says Mark Resch, Executive Vice President of CommerceNet. "With more than 30% of users being Internet consumers, we?re seeing a tidal wave of e-commerce in North America."
Women Now Driving Internet Buying
The new Internet Demographics study reveals that women are now the driving force in the growth of Internet buying, as the proportion of women among on-line buyers increased 9 percentage points, from 29% to 38% since last summer.
"Men were undoubtedly the early adopters of Internet commerce, but women have recently emerged as a powerful buying force on the Web. The nine-point increase in the proportion of women purchasing via the Web in such a short period of time is substantial," notes Jerome Samson, Director of Technology and Business Strategy, Nielsen Media Research. "It is especially important considering that the proportion of women among Internet buyers had been stagnant for nearly two years. Now women are active buyers in all the major product categories."
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