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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG)
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To: REW who wrote (34464)9/7/1999 12:48:00 AM
From: johngmack  Read Replies (1) of 44908
 
Bob,

Great summation of what's in the hopper!

I just read an article on how internet buying is accelerating the "traditional" purchase times of holiday gifts. With the rapid growth of both established retailers' web sites and the explosion of the amazon.com wanabees, it's a pretty good bet that the percentage of holiday gifts purchased through the internet this year will be the highest ever.

Because of MyMusicCard's relatively low cost, an effective sales pitch could be the use of the card as a holiday stocking stuffer. The revenue from the CD sales would show up after the first of the year. Similar tactics could be used for birthday and other holiday or special events.

I suggest this tactic could be applied in the marketing of cards through the charity relationships.

Sam posted recently about the difficulty of selling $10 cards in front of supermarkets, a traditional outlet for organizations like Little League and Babe Ruth kids. Of course it's tough. Shoppers are willing to donate, but only up to a couple of bucks. Because of the cost, the card is not the ideal charity purchase for this environment.

The challenge is how to look at opportunities from a different perspective. An M&M is an M&M, but think about how that product is packaged during different times of the year. The NetTaxi relationship is a prototype of the business model and a great place to experiment.

John
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