| (BSNS WIRE)   Eat at Joe's, Ltd. President and COO Updates Investors Eat at Joe's, Ltd. President and COO Updates Investors
 
 
 Business Editors
 
 TORONTO--(BUSINESS WIRE)--Sept. 7, 1999--EAT AT JOE'S, LTD.
 (OTC BB:JOES), a diversified food service company that owns the Eat at
 Joe's chain of 1950s-style diners in the Northeastern U.S. and holds
 an exclusive license to develop and manage Koo Koo Roo restaurants in
 Canada, today presented the company's shareholders and potential
 investors with the following update.
 Gino Naldini, President and Chief Operating Officer stated:
 "Since joining Eat at Joe's, Ltd. as President and Chief
 Operating Officer in December 1998, my mission has been to build a
 Multi-Unit Branded Restaurant Organization and a management team with
 the depth to carry forward this vision.
 "Our first order of business was to assemble a team. We are
 pleased to have Gary Usling join us as Chief Financial Officer, and
 Joseph Barbosa as Vice President of Operations. Their backgrounds are
 well respected and their successes well documented within the real
 estate and restaurant industries respectively."
 Naldini continued, "In June, we completed the purchase of the Koo
 Koo Roo restaurants we had managed in Toronto, and have signed leases
 for two additional sites in Ontario. This acquisition was funded
 through a combination of non-dilutive financing methods and
 newly-established Canadian lines of credit. Eat at Joe's has also
 relocated its corporate and operations office to Toronto.
 "The Koo Koo Roo Humbertown restaurant, the first of the Toronto
 Koo Koo Roo restaurants owned by our Canadian subsidiary, increased
 its revenues more than 100 percent from the time it was reopened as a
 newly renovated Koo Koo Roo restaurant on May 11, 1999. The impressive
 increase in revenue at this location further supports our projection
 of $1.5 million CD in gross sales during its first year operation.
 "We also examined both of our other Toronto Koo Koo Roo
 locations, and decided to close these units. While the locations were
 high profile, the revenue generated made them economically unfeasible.
 We will focus our efforts on two new locations in the Toronto area
 that we plan to open in the coming months.
 "In June of this year, we had discussions with the company's
 preferred shareholders in which they agreed to "lock-up" the
 unconverted portion of their preferred shares. The significance of the
 lock-up agreement is twofold: a) it reduced the discount preferred
 shareholders will receive on conversion, and b) it allotted more time
 prior to that conversion to become effective, thereby affording the
 company an opportunity to grow the business, hopefully, increasing
 shareholder value, while minimizing the dilutive effect caused by the
 conversion of preferred stock into common stock.
 "In May, the company filed an SB-2 Registration Statement with
 the Securities and Exchange Commission to issue shares to fund
 acquisitions for expansion. To date, that filing is not effective and
 the company's Board of Directors is deciding on the structure of the
 pricing within that Registration Statement."
 Naldini added, "We anticipate that most of the targeted
 acquisitions can be funded through conventional debt financing.
 However, it is important to note that the only reason for shares to be
 sold pursuant to the SB-2 Registration Statement would be if there
 were a shortfall between the debt financing provided and the required
 down payment on the acquisitions, or if debt financing were unable to
 be obtained. At this point, we are optimistic that neither one of
 these scenarios is likely.
 "On the acquisition front, the company has targeted several
 acquisition candidates and entered into Letters of Intent. We are
 unable at this time, due to confidentiality commitments, to release
 any specific details. The closing of these acquisitions is subject to
 various conditions including obtaining the proper debt funding. The
 advantage to funding these acquisitions with debt financing is that
 there will be no dilution of the company's common stock. We anticipate
 reporting significant announcements regarding the status of the
 acquisitions within the next ninety (90) days.
 "It is important to note that the company's main focus, at this
 point, is on targeting acquisitions. We are working toward the
 consummation of each acquisition during the fourth quarter of this
 year," Naldini concluded.
 Eat at Joe's serves home-cooked American meals at diner-style
 restaurants in southern New Jersey, Pennsylvania and Baltimore,
 Maryland. Additional restaurants are in planning stages, and the
 company has planned acquisitions for the coming quarters.
 
 Except for historical matter contained herein, the matters
 discussed in this press release are forward-looking statements and are
 made pursuant to the safe harbor provisions of the Private Securities
 Litigation Reform Act of 1995.
 These forward-looking statements reflect assumptions and involve
 risks and uncertainties which may affect Eat at Joe's, Ltd.'s business
 and prospects and cause actual results to differ materially from these
 forward-looking statements.
 Visit the Eat at Joe's Website at: eatatjoesltd.com
 
 --30--DS/ph*
 
 CONTACT:  Eat at Joe's, Ltd.
 Amanda E. Johnson, Investor Relations, 914/725-2700
 or
 Porter, LeVay & Rose, Inc.
 Nick Petruno, Account Executive, 212/564-4700
 
 KEYWORD: NEW YORK INTERNATIONAL CANADA
 INDUSTRY KEYWORD: FOODS/BEVERAGES RESTAURANTS
 
 |