Tuesday September 7, 10:37 am Eastern Time
Company Press Release
Jones Naughton's Internet Divisions, Shop Go Online
and Go Online Internet Access, to Utilize DoubleClick
DART as Its as Serving Solution
DART will Deliver Ad Campaigns for the Rapidly Expanding Hotel Internet Kiosks in Over 30
States
NEW YORK--(BUSINESS WIRE)--Sept. 7, 1999-- Jones Naughton Entertainment (OTC BB: JNNE - news) today
announced that it will use DoubleClick DART as it's ad serving solution for its Internet e-commerce divisions. DART
(Dynamic Advertising Reporting and Targeting) will enable Go-Online to dynamically target and manage their ad
inventory and generate detailed performance reports for advertisers.
Jones Naughton's e-commerce properties, Go-Online Internet Kiosk and ShopGoOnline (http://ShopGoOnline.com) will
use the DART technology to serve all ads. DART is used by all sites in the DoubleClick Network as well as by over
9,300 sites worldwide that handle their own sales.
''We will be aggressively seeking to generate advertising revenue for Go-Online. Our use of DoubleClick DART aligns
us with the leading Internet advertising technology'' stated Jeff Reynolds, Vice President and Director of Marketing for
Jones Naughton Entertainment. ''Supplementing advertising revenue with our existing core business is an exciting growth
opportunity for Go-Online. With nearly 150 hotel site agreements in place the travel tourism markets are wide open for
additional ad revenue.'' added Mr. Reynolds.
''DoubleClicks DART Technology will immediately impact our delivery of quality leads to our advertising clients
across the country,'' said Jeff Reynolds. ''DoubleClick's professional approach and unparalleled targeting technology
will greatly enhance our ability manage and build our advertising client base, while addressing geographically sensitive
needs.''
ABOUT JONES NAUGHTON ENTERTAINMENT, INC.
Jones Naughton Entertainment, Inc. is an information technology concern focused on combining traditional marketing
methods with the latest advancements in Internet technology. Through its COMMUNITY MARQUEE Division, Jones
Naughton provides interactive Internet, advertising and marketing services to a growing number of clients across the
country. Jones Naughton has also begun installing Internet kiosks in various hotels and is aggressively pursuing kiosk
agreements with a number of national hotel chains. Jones Naughton recently acquired GoOn-line.com, a Chico,
California-based Internet company specializing in the production of streaming video infomercials over the Internet.
GoOn-line.com offers Internet products and services to consumers via E-commerce solutions available on the World
Wide Web. GoOn-line.com is in the late stages of developing a virtual shopping mall Web site that will feature products
that have traditionally only been available from infomercial companies advertising on broadcast television.
This press release contains forward-looking statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Act of 1995. Expression of future goals and similar expressions reflecting something other than
historical fact involve risks and uncertainties. The actual results the company achieves may differ materially from any
forward-looking statements due to such risks and uncertainties. |
