| This came out on Sept. 2. 
 I.D. Internet Direct Ltd                                                IDX
 Shares issued 34,929,900                                  Sep 1 close $5.05
 Thu 2 Sept 99                                                  News Release
 Also Microcell Telecommunications Inc (MTI.B)
 Mr. Gordie Campbell reports
 Microcell Telecommunications, I.D. Internet Direct and Look  Communications
 Inc.,  which  offers  digital wireless entertainment services in Quebec and
 Ontario, are creating a new  company  that  will  participate  in  Industry
 Canada's  licensing  process  for  multipoint communications systems in the
 2500 MHz range. The new company, Inukshuk Internet Inc., will be  dedicated
 to  connecting Canadians across a state-of-the-art Internet protocol access
 network.
 On  June  12,  1999,  Industry  Canada  issued  a  call  for  MCS   licence
 applications.  MCS  networks can deliver new high-speed broadband services,
 such as Internet, data, voice, multimedia and broadcasting. A critical part
 of the licence application will be the design of learning plans, created in
 close  collaboration  with  designated  learning  authorities  across   the
 country,  to optimize the potential of MCS technology and provide Canadians
 with lifelong learning opportunities.
 "The strengths of Microcell, Look and I.D. Internet  Direct  are  extremely
 complementary,"  explained  Andre  Tremblay,  chairman, president and chief
 executive officer of Microcell. "Our respective networks  and  technologies
 complement  and  enhance one another. With the creation of Inukshuk, we are
 in a position to offer superior product and service packages to  consumers.
 In  line with the licensing policy, we will work to develop learning plans,
 aligned to regional educational priorities, that offer Canadians new  tools
 to acquire skills and knowledge," concluded Mr. Tremblay.
 "Look, I.D. Internet Direct and Microcell have  already  contributed  to  a
 number  of  initiatives that advance the knowledge economy in Canada," said
 Guthrie  Stewart,  president  and   chief   executive   officer   of   Look
 Communications Inc. "Our combined track records show a strong commitment to
 bringing new applications, products and services to market, while promoting
 innovation  and  research.  We  are  already  in the business of connecting
 Canadians and intend to expand that business in a significant  way,"  added
 Mr. Stewart.
 The Inukshuk is a stone monument in the shape of a man, traditionally  used
 by  the  Inuit to provide direction to travellers across the North. Michael
 Cytrynbaum, chairman of I.D. Internet Direct, stated: "We  chose  the  name
 because  it  symbolizes  our  own  commitment.  Just  as the first Inukshuk
 offered guidance across the vast territory of the North, Inukshuk  Internet
 will serve to provide Canadians with guidance and navigational tools across
 new and unexplored territory, that of cyberspace."
 Look Communications is a new competitor  in  the  distribution  of  digital
 television services and high-speed Internet access. Look currently provides
 its services in Quebec  and  Ontario  through  a  proven  digital  wireless
 technology  known as multipoint distribution systems in the 2500 MHz range,
 commonly  called  wireless  cable.  The   Canadian   Radio-television   and
 Telecommunications  Commission  awarded  Look  Communications  a  broadcast
 distribution licence for Southern  Ontario  in  August  of  1997,  and  for
 Eastern  Ontario and Quebec in February of 1998. The principal shareholders
 of Look Communications include Telesystem Ltd., Teleglobe Inc.,  CTV  Inc.,
 Covington  Wireless  Communications (Ontario) Ltd. and GTC Transcontinental
 Group Ltd.
 (c) Copyright 1999 Canjex Publishing Ltd. canada-stockwatch.com
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