Long IMGX and MYPT... MYPOINTS.COM NAMED INTERNET'S THIRD MOST POPULAR SHOPPING SITE WEB RATING FIRM PC DATA: MYPOINTS.COM BEHIND ONLY EBAY AND AMAZON.COM IN June and July Traffic Reports
SAN FRANCISCO, Sep 7, 1999 /PRNewswire via COMTEX/ -- MyPoints.com,
Inc. (Nasdaq: MYPT), a leading provider of Internet direct marketing,
incentive and loyalty products, has been recognized as the Internet's
third most popular shopping destination. In terms of overall traffic,
Web rating firm PC Data's reports for the months of June and July place
MyPoints.com just behind eBay and Amazon.com, and well ahead of sites
such as CDNOW, CNET, barnesandnoble.com, eToys, and BMG.
"Advertisers choose MyPoints.com because we can aggregate the traffic,
and give them a set of tools to get people to respond -- personalized,
targeted email and Web-based offers, and the ability to give Internet
consumers an incentive to act," said Steve Markowitz, Chairman and CEO
of MyPoints.com. "PC Data's numbers confirm what we already knew -- we
are driving traffic that drives e-commerce." MyPoints.com operates the
MyPoints Program, an Internet membership service that rewards consumers
for reading and responding to targeted e-commerce offers by email and
on the Web.
In June, MyPoints.com was ranked third in terms of site traffic, behind
eBay (second) and Amazon.com (first), according to PC Data's survey of
Web shopping sites. In July, MyPoints.com was also ranked third, behind
Amazon.com (second) and eBay (first), according to PC Data. However,
the same reports showed that MyPoints.com did lead Amazon.com in other
areas. In terms of average time spent online, Internet shoppers in both
June and July spent more time on MyPoints.com than on Amazon.com. In
the same time periods, MyPoints.com also generated more page views per
user than Amazon.com.
About MyPoints.com MyPoints.com, Inc. is a leading provider of Internet
direct marketing, incentive and loyalty products. The Company operates
MyPoints(R) (www.mypoints.com), an Internet direct marketing membership
program, as well as Internet loyalty point programs based on the
Company's technology. MyPoints.com serves more than three million
consumers and 200 advertisers and partners through its programs.
The Company's flagship MyPoints Program offers marketers an approach to
Internet advertising that integrates targeted email (MyPoints
BonusMail(R)) and Web-based offers with the infrastructure to give
consumers points as an incentive to respond to those offers. Points
earned through the MyPoints Program may be redeemed for a wide variety
of products and services, such as travel awards, gift certificates, and
prepaid phone cards, from more than 50 rewards providers, including
Barnes & Noble, Hilton HHonors, and Macy*s. MyPoints.com's loyalty
infrastructure -- known as the Digital Loyalty Engine(TM) -- has been
chosen to power the online rewards programs of leading Internet
companies such as GTE, NextCard, Prodigy, Talk City, USA.NET and
XOOM.com. |
