VODAFONE RETAIL SENDS A STRONG MESSAGE WITH BULLETIN NEW WIRELESS E-MAIL SERVICE LAUNCHES MAJOR ADVERTISING AND MARKETING CAMPAIGN
9/8/99 10:13:50 AM
ATLANTA, Sep 8, 1999 /PRNewswire via COMTEX/ -- Vodafone Retail and
bulletIN.net Ltd. (a TWS company) launched a marketing campaign to
encourage new customers to ride the wave of the Internet with a new
board -- their wireless phone.
For the first time in the wireless retail arena, bulletIN(TM) E-Mail,
the industry?s leading service, is being marketed directly to customers
via promotional offers, bill inserts and in-store displays. Initial
response to the campaign has been extremely positive with more than 650,
000 bill inserts delivered in July and August.
bulletIN enables customers to transform their wireless phones into
hand-held, mobile offices. Vodafone Retail customers can leave their
laptop PC?s behind and handle two-way e-mail by simply turning on their
mobiles.
Uniquely targeted at business professionals and techno-savvy consumers,
bulletIN allows wireless customers to use their existing digital phones
to receive, reply to and originate e-mail messages. Also, bulletIN
customers can have schedule reminders follow them in addition to
obtaining sports scores, weather reports and other Internet content
from anywhere in the world. Users can even use bulletIN to forward
their e-mail to any fax machine and obtain a paper copy.
"bulletIN is a natural fit for our customers and a value-added product
for our current retail offerings," said Ian Gray, Managing Director of
Vodafone Retail. "We?re seeing increased customer demand for innovative
offerings and enhanced services. bulletIN is another extension,
enabling customers to gain access to e-mail everywhere. It?s as if
we?re giving our customers an e-mail address where anyone can reach
them, at anytime."
Vodafone Retail tapped TWS, Inc., the developer of the bulletIN suite
of wireless services, for the creative ideas behind the campaign. The
visuals for the campaign will feature creative materials that will tie
into Vodafone?s current media for customer mailings and point-of-sale
materials. Additional collateral materials will be included in a spread
in The Business, a Vodafone business magazine distributed to more than
43,000 business customers.
According to Mike Holland, general manager of bulletIN.net Ltd.,
"bulletIN is a premiere wireless messaging service that provides a way
for carriers to augment and differentiate their existing service
offerings. Wireless e-mail and information services are the future for
carriers who realize the importance of implementing novel ways to meet
customer needs while creating new revenue sources."
Vodafone customers can request bulletIN by visiting
www.bulletinmail.com or by calling a customer service representative at
+0 7000 285 538.
About Vodafone Vodafone UK Ltd. is the leading developer and provider
of a wide range of value-added services over GSM such as data, fax,
SMS, e-mail, premium rate and national rate information services, and a
portfolio of FollowMe services. Vodafone currently has over one million
customers who use text messaging, with over 26 million text messages
currently being sent each month, on average.
Vodafone UK is part of Vodafone AirTouch Plc, the largest mobile
communications company in the world. For further information, visit
vodafone.co.uk
About TWS, Inc. Formed in 1994, the company develops and provides a
leading edge Internet messaging product, bulletIN, which stimulates use
of wireless voice and data communications. TWS is also a leading edge
consulting firm providing RF engineering, project management and
network integration solutions for digital wireless networks.
Headquartered in Atlanta, Ga., TWS is a privately held company with
over 130 employees. For more information, visit their Web site at
tws-inc.com .
SOURCE TWS, Inc.
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