Mark up another 100 sites.
09/07 15:01 NTN and Bennigan's Announce National Contract for
NTN's Digital
NTN.A>
NTN and Bennigan's Announce National Contract for NTN's Digital
Interactive TV Network
CARLSBAD, Calif.--(BUSINESS WIRE)--Sept. 7, 1999--
Plano, Texas-based restaurant chain will offer NTN interactive
trivia and sports games in a minimum of100 locations
NTN Communications, Inc. (AMEX: NTN), an interactive television
network for hospitality venues and Internet content provider, today
announced that Bennigan's(R) Irish American Grill & Tavern has
agreed to feature NTN's new Digital Interactive TV network in a
minimum of 100 of the chain's 248 restaurants within 12 months. This
rollout will include both corporate and franchise Bennigan's locations
that stretch across 30 states.
"NTN assists us in increasing customer loyalty through one of the most
unique forms of hospitality venue entertainment offered today," said
John F. Beck, Bennigan's vice president of marketing. "After testing
NTN interactive entertainment in over 30 Bennigan's locations, we feel
that this concept is compelling enough to rollout throughout our
restaurants nationwide." Beck added, "Finding ways to keep
customers relaxed, entertained and coming back for more is a
challenge all restaurants have. We're pleased that NTN Digital
Interactive TV delivers an ideal solution."
Founded in 1976, Bennigan's was a pioneer of the casual dining
segment of the restaurant industry and today operates and franchises
restaurants in the U.S. and several other countries. Bennigan's is part
of Metromedia Restaurant Group(R), one of the world's leading
multi-concept table service restaurant groups.
"We have enjoyed working as a team with Bennigan's, from the initial
phase of our relationship to today's commitment to install NTN's
interactive entertainment network throughout the restaurant chain,"
said Tyrone Lam, executive vice president of NTN Communications.
"The trivia and sports content offered through the NTN Digital
Interactive TV network can help restaurants such as Bennigan's
increase food and beverage sales by allowing customers to be a part
of the establishment's total entertainment environment."
NTN's Digital Interactive TV enhanced features include: Playmaker(R):
A redesigned Playmaker, NTN's handheld wireless keypad,
allows patrons to go beyond interactive trivia games to access
Internet-based player chat and sports scores without ever leaving
their table. Sleek, colorful, and easy to use, the redesigned
Playmaker serves as a launching pad for all Digital Interactive
TV entertainment. Player chat: Providing real-time chat will add an
entirely new level
of "boy meets girl" at Bennigan's locations everywhere. Now, a
person playing games on the NTN network at one table can send a
text message to a person playing at another table--creating a
chat room-like environment destined to change the dynamics of a
public venue. Full Motion Video: Enhancing the player experience, full
motion video capabilities also provide NTN national network advertisers
a
creative tool to develop messages that make a powerful consumer
connection. Customized Programming: Bennigan's restaurants can
program their own
messages via the Playmaker to alert patrons about drink specials,
birthday greetings and upcoming events.
[usual stuff] "
And, in passing, from the baseless rumor about GWB getting special treatment:
"The allegations that Barnes helped the younger Bush stemmed from a lawsuit filed by former Texas lottery director
Lawrence Littwin claiming he was wrongfully fired.
Littwin's lawsuit alleged he was fired at the behest of GTECH Corp., the state's lottery operator, and that Barnes may have played a role in his dismissal. Barnes was a lobbyist for GTECH.
Barnes is scheduled to be questioned Thursday by Littwin's lawyers in a deposition for the lawsuit. Littwin's attorneys want to know if Barnes helped Bush get into the guard and therefore was owed a political favor by the governor."
Those GTECH guys can't seem to stay out of trouble :-)
Cheers,
Rich |
