Hello Denny, here's the article from the Fortune Sept 27 edition:
It appears in a special advertising section, on pg S6, between pages 65 & 79. OK, here goes:
"International sales & marketing, once the exclusive domain of the largest global companies, is now the fastest growing revenue segment for many companies that open a store front on the Internet. Search engines, browsers, "sticky Web sites" and "banner advertising" work in concert with traditional advertising to drive prospective consumers to browse and buy. But what if a shopper wants to ask a question about a product they see an electronic brochure? How can they ask a sales person for assistance?
Using VoIP technology, any company can provide a "push-to-talk" button on their Web site that will connect a shopper to customer service with a simple mouse click. Both sides can simultaneously view the same Web page while having a real "voice over the Internet" telephone conversation. Using a Datavoice Gateway to interconnect a standard telephone system with the Internet, a Web-based shopper can be routed through his or her multimedia PC, over the Internet connection, directly to any telephone in the world. Personal assistance at the point of sale continues to be the most effective tool for building revenue. The conversation moves quickly from "Why" to Why not."
"We make VoIP products that enable people to 'talk it over,'" says Peter Buswell, president of Franklin Telecom. "Our Choose to Schmooze product [demo: franklintelecom.com ] is a real business communications solution and an ideal application for VoIP technology." End
The special advertising section is titled, "Next Generation Voice Services." In order of their appearance in the special advertising section are: Sun Microsystems, Franklin Telecom., Teligent, Lucent Tech.
Pretty good company! Don't you think? Denny, you'll be OK!
Rick |
