How are we going watch all those HDTV broadcasts?
koreaherald.co.kr
Samsung launches new projection TV
Samsung Electronics Co. yesterday launched new projection TV sets capable of
receiving HD (high-definition) digital signals on the domestic market.
The new "Digital PAVV" sets, composed of 10 models ranging from 65 inches
to 43 inches, offer picture quality five times clearer than regular TVs, and allows
viewers to watch both analog-based programs and digital broadcasting via an
external set-top box.
In the United States, the demand for TV sets using a separate digital receiver is
about 30 times higher than that for sets with a built-in receiver, company officials
say.
"Given the digital broadcast standard is not fixed, the models should be a
rational choice for consumers," says Jang Jae-gwan in charge of public relations.
The company also unveiled a long-term plan to emerge as the top digital TV
maker in the world.
Under the plan, dubbed "Globalization Strategy of Digital Business," Samsung
aims to export 110,000 digital TV sets to increase its global market share to 7
percent by the end of the year, and raise the figure to 1.35 million, 14 percent, in
2002.
To that end, the firm said, it is planning to develop a next-generation chip set for
digital TV by year-end and establish new production lines in Mexico, Hungary and
China to increase its annual production capacity to 2 million units. It has also agreed
with U.S. companies to jointly develop software technology used for additional
services.
The global digital TV market is still in its developmental stage, but demand is
expected to take off with the spread of new digital TV services. Global demand is
forecast to reach $10 billion in 2002 and jump to $30 billion in 2005.
Samsung has been exporting digital set-top boxes to the United States since
early last year, currently taking some 70 percent share of the market, according to
the company.
Updated: 09/10/1999
by Hwang Jang-jin Staff reporter |
