(PR NEWSWIRE) HouseHold Direct.com Appoints BannerDirect, Inc. as Agency t
HouseHold Direct.com Appoints BannerDirect, Inc. as Agency to Create and
Implement National Direct Marketing Membership Program
SOUTHBURY, Conn., Sept. 9 /PRNewswire/ -- HouseHold Direct.com
householddirect.com (OTC Bulletin Board: BYIT). BannerDirect is a
full service direct marketing agency headquartered in New York City. The
Company has been selected to create, design and implement the national and
regional marketing programs for HouseHoldDirect.com membership, solicitation,
acquisition, activation, retention plans and initiatives. The Agency is one
of the country's national leaders in marketing financial services and
products. BannerDirect has agency billings of 30 million dollars and will
mail over 115 million direct marketing packages for clients this year.
Over the last ten years, BannerDirect has developed, managed and
implemented direct marketing programs for clients including First Union Bank,
EAB, People's Bank, U S West and MasterCard International. BannerDirect with
expertise, experience and direct marketing skills in creating and retaining
millions of customers, will directly influence the HouseHoldDirect.com
membership marketing programs.
Richard McIntosh, Director of Account Management BannerDirect-New York,
will manage the HouseHold Direct marketing programs. Mr. McIntosh has over
20 years of marketing and advertising experience with clients such as
Coca-Cola, Citibank, Procter & Gamble and American Home Products.
HouseHoldDirect.com marketing plans include a variety of multi-media
(PR NEWSWIRE) HouseHold Direct.com Appoints BannerDirect, Inc. as Agency t
HouseHold Direct.com Appoints BannerDirect, Inc. as Agency to Create and
Implement National Direct Marketing Membership Program
SOUTHBURY, Conn., Sept. 9 /PRNewswire/ -- HouseHold Direct.com
householddirect.com (OTC Bulletin Board: BYIT). BannerDirect is a
full service direct marketing agency headquartered in New York City. The
Company has been selected to create, design and implement the national and
regional marketing programs for HouseHoldDirect.com membership, solicitation,
acquisition, activation, retention plans and initiatives. The Agency is one
of the country's national leaders in marketing financial services and
products. BannerDirect has agency billings of 30 million dollars and will
mail over 115 million direct marketing packages for clients this year.
Over the last ten years, BannerDirect has developed, managed and
implemented direct marketing programs for clients including First Union Bank,
EAB, People's Bank, U S West and MasterCard International. BannerDirect with
expertise, experience and direct marketing skills in creating and retaining
millions of customers, will directly influence the HouseHoldDirect.com
membership marketing programs.
Richard McIntosh, Director of Account Management BannerDirect-New York,
will manage the HouseHold Direct marketing programs. Mr. McIntosh has over
20 years of marketing and advertising experience with clients such as
Coca-Cola, Citibank, Procter & Gamble and American Home Products.
HouseHoldDirect.com marketing plans include a variety of multi-media
direct marketing initiatives to reach and impact the membership target market.
The Company anticipates the marketing programs (after an initial testing
period) will expand to a national scale with an accelerated scale-in schedule.
The marketing campaigns are expected to reach 20 million out of 100 million
U.S. homes over the next eighteen months.
"The value and uniqueness of the HouseHoldDirect.com, combined with the
Banner Direct multi-media marketing campaign will produce sales conversions
well above historical averages," says Richard McIntosh.
HouseHold Direct.com (http://www.householddirect.com), "the direct
connection between thousands of manufacturers and millions of consumers,"
combines physical member service locations with new technology, bringing
existing interactive shopping right to the home. Using refined data
warehousing and management systems, the Company can address each individual
consumer's personal preferences.
For additional investor, media information or to have your name and
address included on the Company mailing list, please address all inquiries to
info@householddirect.com.
Safe Harbor for Forward-Looking Statements: Except for historical
information contained herein, the statements in this press release are
forward-looking statements that are made pursuant to the safe harbor
provisions of the Private Securities Reform Act of 1995. Forward-looking
statements involve known and unknown risks and uncertainties, which may cause
the company's actual results in the future periods to differ materially from
forecasted results. These risks and uncertainties include, among other
things, product price volatility, product demand, market competition, risk
inherent in the company's domestic and international operations, imprecision
in estimating product reserves and the company's ability to replace and expand
its holdings.
SOURCE HouseHold Direct.com
-0- 09/09/1999
/CONTACT: HouseHold Direct, 877-643-8821/
/Web site: householddirect.com
(BYIT)
CO: HouseHold Direct.com; BannerDirect, Inc.
ST: Connecticut, New York
IN: MLM REA ADV
SU:
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