Thursday September 9, 12:28 pm Eastern Time
Company Press Release
SOURCE: HouseHold Direct.com
HouseHold Direct.com Appoints BannerDirect, Inc. as Agency to Create and Implement National Direct Marketing Membership Program
SOUTHBURY, Conn., Sept. 9 /PRNewswire/ -- HouseHold Direct.com householddirect.com (OTC Bulletin Board: BYIT - news). BannerDirect is a full service direct marketing agency headquartered in New York City. The Company has been selected to create, design and implement the national and regional marketing programs for HouseHoldDirect.com membership, solicitation, acquisition, activation, retention plans and initiatives. The Agency is one of the country's national leaders in marketing financial services and products. BannerDirect has agency billings of 30 million dollars and will mail over 115 million direct marketing packages for clients this year.
Over the last ten years, BannerDirect has developed, managed and implemented direct marketing programs for clients including First Union Bank, EAB, People's Bank, U S West and MasterCard International. BannerDirect with expertise, experience and direct marketing skills in creating and retaining millions of customers, will directly influence the HouseHoldDirect.com membership marketing programs.
Richard McIntosh, Director of Account Management BannerDirect-New York, will manage the HouseHold Direct marketing programs. Mr. McIntosh has over 20 years of marketing and advertising experience with clients such as Coca-Cola, Citibank, Procter & Gamble and American Home Products.
HouseHoldDirect.com marketing plans include a variety of multi-media direct marketing initiatives to reach and impact the membership target market. The Company anticipates the marketing programs (after an initial testing period) will expand to a national scale with an accelerated scale-in schedule. The marketing campaigns are expected to reach 20 million out of 100 million U.S. homes over the next eighteen months.
``The value and uniqueness of the HouseHoldDirect.com, combined with the Banner Direct multi-media marketing campaign will produce sales conversions well above historical averages,' says Richard McIntosh.
HouseHold Direct.com (http://www.householddirect.com), ``the direct connection between thousands of manufacturers and millions of consumers,' combines physical member service locations with new technology, bringing existing interactive shopping right to the home. Using refined data warehousing and management systems, the Company can address each individual consumer's personal preferences.
For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to info@householddirect.com.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
SOURCE: HouseHold Direct.com
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