MSGI, check this out, bigtime:
NEW YORK--(BUSINESS WIRE)--August 27, 1999--WiredEmpire, a wholly-owned subsidiary of Marketing Services Group, Inc. (Nasdaq: MSGI - news), an Internet and integrated marketing services industry leader, today announced its intention to acquire Cambridge Intelligence Agency (CIA), a leading provider of Web-based e-mail response management solutions. Terms of the deal have not been released, and are subject to certain approvals.
CIA, based in Williamstown, MA, has developed software technology tools, which automate the response to inbound e- mail messages. CIA's products reduce the volume of e-mail requiring personal attention. Its tools route messages to the right place quickly, reply automatically to the sender's queries, and respond intelligently to frequently asked questions. Companies using its products include the Boston Globe, Lycos/Tripod, SmartAge and StreetMail, among others.
This is an exploding area of communications. Forrester Research recently estimated the number of commercial e-mail broadcasts will reach 250 billion messages by the year 2002. Companies will spend almost $1 billion on products and services to address this growth by that year.
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