FIXN - NEW YORK--(BUSINESS WIRE)--September 9, 1999--Famous Fixins,
Inc. (OTC BB: FIXN), a leading producer and distributor of celebrity
and athlete-affiliated food products, today announced that New York
Yankee All-Star shortstop Derek Jeter has joined their growing line-up
of superstars with his own cereal.
"Jeter's," a frosted flakes cereal, will be packaged in a limited
edition collector's cereal box and will be available in the Metro New
York area in time for the Major League Baseball post-season, with a
national launch to follow shortly thereafter. As a sales incentive,
random boxes will contain one of fifty (50) instant winner redemption
cards for authentically autographed Derek Jeter baseball jerseys and
one (1) grand prize winner will have the opportunity to meet the
Yankee Superstar. "I start my day with a bowl of cereal every morning
and now I am able to do it with my own brand," stated Jeter.
Famous Fixins has reached an agreement with the 24-time World
Champion New York Yankees to cross-promote Derek's new cereal and the
Yankees Kids Club. Various events and special promotions will take
place at Yankee Stadium.
"We are extremely excited to announce the signing of New York's
most exciting and talented player. This 25 year old shortstop has
proven to be the future of baseball," said Jason Bauer, President of
Famous Fixins. "Our agreement with the Yankees will enable us to use
Derek in uniform." Bauer also announced that a portion of the cereal's
proceeds would be donated to Jeter's Turn 2 Foundation, which assists
youths at risk to alcohol and drug abuse.
"While Derek is honored to have his own cereal box, he is very
excited by the fact that his foundation will benefit with proceeds and
awareness from the product" said Jeter's agent, Casey Close, President
of IMG Baseball.
Derek Jeter joins the growing number of superstars to grace the
packaging of their own Famous Fixins cereal or food product. The
Famous Fixins All-Star team also includes:
*T
Athlete/Celebrity Product Team/Affiliation Charity
Sammy Sosa Slammin' Sammy's Chicago Cubs Sammy Sosa
Frosted Flakes Charitable
Foundation
Cal Ripken, Jr. Cal's Classic O's Baltimore Orioles The Kelly &
Cal Ripken,
Jr.
Foundation
Alex Rodriguez A-Rod's 40/40
Crunch Seattle Mariners Boys & Girls
Clubs
Barry Bonds Barry Bonds MVP San Francisco Bay Area
Crunch Giants Charities
Jake Plummer Jake's Flakes Arizona Cardinals Jake Plummer
Foundation
Jeff Bagwell, Houston's Triple Houston Astros D.A.R.E.
Craig Biggio and Play
Ken Caminiti
Tim Duncan Slam Duncan's San Antonio Spurs TBD
Amazin' Mets New York Mets TBD
Frosted Flakes
Famous Fixins is a leading producer and distributor of celebrity
and athlete-affiliated food products, including cereals and salad
dressings. New York-based Famous Fixins can also be contacted through
its websites: famousfixins.com and
celebrityfixins.com
This press release may contain forward-looking statements made
pursuant to the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
risk and uncertainties, including, without limitation, development and
introduction of new products, continued acceptance of the Company's
products, product demand, competition and other risks and
uncertainties detailed from time to time.
--30--mem/ny*
CONTACT: Press: Investor:
Michael Simon Robert Rinderman
Famous Fixins Jaffoni & Collins
212/245-7773 or fixins@aol.com 212/835-8500 or
FIXN@jcir.com |
