eDrugstores: Drugstore.com, PlanetRx and Soma Message Board

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Technology Stocks : eDrugstores: Drugstore.com, PlanetRx and Soma

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To: H James Morris who wrote (208)	9/9/1999 5:22:00 PM
From: Tom D	Read Replies (1) of 254

Online Drugstores flop. HJ, here is why I did not invest in DSCM: Online Drugstores Flop With 56% of Surfing Seniors; Greenfield Online Study Shows 32% Tried Web Sites But Most Won't Make Future Purchases WESTPORT, Conn., Sept. 8 /PRNewswire/ -- Seniors who have visited online drugstores and pharmacies are unlikely to return for over-the-counter medications or prescriptions, according to Greenfield Online's July national Surfing Seniors study of 1,200 people 55 and older. Some 32 percent have visited a drugstore site, but 56 percent said that they are not very likely to buy products through these sites in the future. Top sites visited by seniors were: % Visited Site Drugstore.com 44% Mothernature.com 24% Planetrx.com 22% Vitaminshoppe.com 17% Healthshop.com 17% Greentree.com 17% Enutrition.com 12% GNC.com 11% Only 9 percent purchased prescription drugs when visiting an online store, while over twice as many purchased over-the-counter products. This study is available at greenfieldcentral.com. biz.yahoo.com Best Regards, Tom

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