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Strategies & Market Trends : The Thread Formerly Known as No Rest For The Wicked

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To: Teresa Lo who wrote (58485)	9/10/1999 2:02:00 PM
From: Bo Didley	Read Replies (1) of 90042

"Guerrilla Tactics....LifeTime Opportunity" OCTOBER...NOVEMBER...DECEMBER...Looking forward to seeing the NATIONAL ADVERTISING. EVERYONE WILL KNOW ABOUT ZICAM. ``The cold category is a $2.3 billion business at retail. When you have a product with ZICAM's potential, it's mandatory to partner with a team of experts who understand how to sell OTC and packaged goods in new and creative ways.' The agency, with significant experience in launching traditional packaged goods products, plans on going beyond the typical media buy for a packaged good product. ``To help introduce a product that has the potential to turn the traditional cold symptom remedy market upside down is a once in a lifetime opportunity,' said Lee Kovel, Creative Director. ``We are thrilled to tackle this groundbreaking product. Expect to see some guerrilla tactics and media usage that would probably make a traditional brand manager faint.' biz.yahoo.com GUMM is for INVESTORS. Not for Daytraders. Target Price next year is over $100 based on fiscal 2000 earnings projections and P/E of 30. *** * * * *** Message 11171677 bo

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