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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: ed doell who wrote (6502)	9/11/1999 10:05:00 AM
From: art slott	Read Replies (1) of 13157

>>Indeed, the company's Web audience is expanding rapidly, according to its IPO filing. It had 489,000 registered users at the end of June -- up from 14,000 a year ago. With 100 million page views and 1.6 million unique visitors in June, according to the Net rankings firm Media Metrix, WWF.com is one of the most popular sites on the Web. (Its traffic in the same month a year earlier was 13.7 million page views and 740,000 unique visitors.) Visitors to WWF.com will find daily wrestling-news updates, event listings, video- and audio-clip archives, and hints about coming story lines (each show is scripted right down to the wrestlers' original theme songs). Fans can talk to one another or to their favorite performers in chat rooms, and buy just about any kind of branded WWF merchandise. Soon, the site will even hawk Stone Cold cologne, named after WWF star "Stone Cold" Steve Austin. Such product sales totaled about $2 million last fiscal year. Moreover, the WWF is also one of the few sites that gets people to pay for Webcasts. The idea is to provide access to those who don't have cable TV or who don't want to shell out the $30 it costs to watch a pay-per-view show. The WWF charges $6 to $10 per Webcast -- depending on whether a viewer wants both audio and video. The company's filing doesn't disclose how much revenue the Net broadcasts generate -- or any details of its strategy for boosting this part of its business. Only one thing is certain about the WWF's Web strategy: It will most certainly be in your face.<< businessweek.com BoardMark

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