Track I -- DEVICES/CONNECTIVITY: HOW THE WEB IS WON-ON eTV
etvworld.com
Tues.
Session: 10:00 - 11:15 -- Beyond the Box: Cementing the TV/PC Marriage
Description: Show and tell outlines how eTV processes really work, and likely to work in future with advent of digital and high def. Boxes and services are being marketed and sold, so what? What does it mean when eTV boxes and devices are integrated into complete systems, instead of being discrete elements? How many are actually out there and where is the marketplace headed? What kind of business models and content innovations are tying the TV & Internet even tighter together?
Moderator: Gary Arlen, Arlen Communications
Speakers:
James Aguilar, WebTV
Anthony Wood, Replay Networks
Christopher Zak, excite@home
Stacy Jolna, TiVO
David Reese, ACTV
Weds., Sept. 15, Crowne Plaza Hotel, NYC
Session: 9:45 - 10:45 The :30 Storefront: What Advertisers
Want vs. What eTV Can Give
Room: Irving Berlin Hall, 6th Floor
Description: An overview of the capabilities and limitations of eTV in its various, present forms will be presented from the standpoint of agency and advertisersû needs. A wish list of sorts will be created out of the panelistûs perspectives, a good blue print for any manufacturer, service provider or content creator to consider when planning for the future.
Moderator: Dan Roam, Interactive Bureau
Speakers:
Mark Thompson, Ogilvy One
Art Cohen, ACTV
Brian Hurst, Pittard-Sullivan
Alan Wallace, iagency
SUMMARY OF NETWORKING AND SPECIAL EVENTS
Monday, Sept. 13 --- 5:30 - |
