DoubleClick Receives Patent for Its DART Technology
Patent Covers Method of Delivery, Targeting, and Measuring Advertising Over Networks
NEW YORK--(BUSINESS WIRE)--Sept. 13, 1999-- DoubleClick Inc (NASDAQ: DCLK - news), the industry's leading global Internet advertising solutions company, today announced that the U.S. Patent Office has issued patent 5,948,061 to DoubleClick Inc. entitled ''Method of Delivery, Targeting, and Measuring Advertising Over Networks.''
The patent, which was issued by the U.S. Patent Office on September 7, 1999, after over a two year review, relates to the technology pioneered by DoubleClick for the dynamic delivery of Internet advertising by a third party ad server to a network of Web sites or an individual site. The technology covered by the patent is presently embodied in DoubleClick's core DART technology.
''DoubleClick has always been a pioneer in developing the solutions and technologies which make advertising work on the Internet,'' said Kevin O'Connor, CEO of DoubleClick. ''This patent reaffirms DoubleClick's technological leadership position and commitment to resources in this arena.''
DoubleClick, a leading company in Internet advertising, has several other patent applications pending relating to other aspects of the Company's innovative technology.
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has Global headquarters in New York City and maintains offices in Atlanta, Boston, Chicago, Detroit, Dallas, Dublin, Los Angeles, San Francisco, San Mateo, Seattle, Amsterdam, Barcelona, Copenhagen, Dusseldorf, Hamburg, Helsinki, London, Madrid, Milan, Montreal, Munich, Oslo, Paris, Stockholm, Sydney, Tokyo and Toronto.
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