Some more details on The Boss.....
Bulldog, Oracle and Sun Launch Content BOSS Enterprise - Content Management Solution for Broadcasters, Interactive Broadcasters and Content Providers
Industry leaders' joint sales, support, and integration efforts make it easier to implement digital asset management
AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Sept. 13, 1999-- The Bulldog Group Inc., Oracle Corporation (NASDAQ:ORCL - news) and Sun Microsystems Inc. (NASDAQ:SUNW - news), today announced Content BOSS, an integrated enterprise content management solution that enables media-rich organizations to reduce marketing and production costs. Content BOSS combines Bulldog's enterprise content management software and services, Oracle8i with Oracle interMedia, and Sun's servers and network storage. The Content BOSS agreement aligns marketing and sales efforts of the three companies, including joint sales training programs, events and marketing initiatives.
The Content BOSS solution makes it easy for broadcasters, interactive broadcasters and content providers to implement digital asset management, which is increasingly becoming a foundation for new business models in the media industry. Additionally, Content BOSS can be extended to handle the specialized media management requirements of content companies who are developing new digital services. With Content BOSS, organizations can streamline media cataloging, enabling secure electronic distribution across a wide range of platforms.
Future Content BOSS plans include technical integration development and support for future releases of Bulldog and Oracle on Sun platforms. In addition, a Sun Microsystems Finance program will enable content companies and other media-rich organizations to more easily implement a digital asset management strategy. Customers will be able to finance any combination of Content BOSS software, hardware and services from Sun and Bulldog through a single source. Benefits include the ability to phase implementation of the Content BOSS digital asset management solution, while building technology refresh and lower cost of ownership into the plan.
``The challenge for content companies is to be able to securely distribute their material on any platform including devices that haven't been invented yet. Because it is based on open industry standards like Sun's Java technology, in the future, Content BOSS will scale to enable any device on any network to access digital content from any application,' said Stephen McKenna, worldwide sales director, Entertainment and Media for Sun Microsystems. ``When combined with the new Sun StorEdge Media Central platform, we offer a path whereby content companies can position for tomorrow's business models -- today.'
``For a content management solution to meet the demands of a global enterprise requires a scalable, reliable, Internet-ready platform,' states Chuck Rozwat, senior vice president, Oracle Server Technologies. ``At the core of Content BOSS is Oracle8i, so it is incredibly reliable and fast. And with Oracle interMedia, all of an enterprise's media and commercial content is available to the Content BOSS solution. Content BOSS support for Oracle Video Server completes the offering for digital broadcasting and interactive television. Customers get an end-to-end system that enables their operations to run more efficiently and gives them a strategic advantage in exploiting their media assets.'
With Content BOSS, customers can expedite business decision-making through efficient distribution and delivery of media assets such as posters, trailers, and still photos. ``The market has challenged us to provide digital asset management solutions that are open, scalable, and robust, that meet their specialized needs, and are easy to purchase and implement. Bulldog's content management expertise, combined with Sun's scalable servers and robust storage systems, and the innovative and reliable Oracle8i platform, delivers what our customers demand,' said Chris Strachan, CEO of The Bulldog Group. ``Content BOSS facilitates creative collaboration, eliminates production redundancies, and positions businesses to take advantage of new e-commerce opportunities.'
Content BOSS A Proven Solution at Sony Pictures
Sony Pictures Entertainment recognized the need for an enterprise-wide digital asset management system and is currently implementing its program utilizing the BOSS system. ``We are firmly committed to developing and implementing a digital asset management (DAM) strategy and operating system at Sony Pictures,' stated Kenneth S. Williams, president, Sony Pictures Digital Studios Division. ``It is clear to us that entertainment companies will operate from digital platforms in the future so it is of great strategic value to our company to establish a DAM system. Partnering with strong companies such as Bulldog, Oracle and Sun to create our digital ready enterprise solution positions SPE for great flexibility and growth as our production and distribution operations continue to expand.' |
