E*Trade (NYSE:ET) Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : E*Trade (NYSE:ET)

ET 16.51

-0.8%

Nov 21 9:30 AM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Spytrdr who wrote (8418)	9/13/1999 1:35:00 PM
From: Spytrdr	Read Replies (1) of 13953

ETrade Explores Physical World Partnership September 10, 1999 by: Gomez Staff Never say never.... ETrade, which has regularly downplayed the need for a physical world presence, is considering an alliance with a bricks and mortar financial firm, Dow Jones reported. ETrade chairman Christos Cotsakos reportedly told analysts the e-broker is looking into such an alliance, but didn?t detail the type of partnership or firm with which it is seeking. Costaskos? comments underscore ETrade's need to get more intimate with customers. An ETrade executive told Dow Jones the firm was considering a number of alternatives to blend electronic trading with some level of human interaction (something that could help ETrade position itself among the next wave of online investors, many of whom are not as Web savvy as their predecessors). Allying with a firm that has built an extensive branch network is one option for ETrade to pursue. A branch network would generate walk-in business and provide back-up in the event ETrade?s systems go offline for an extended period of time. Schwab customers, for example, are able to place trades at the firm?s branch offices (at the same price as they would pay on the Web) and get questions resolved during site outages. Roughly half of the big discounter's accounts are opened at its branches. Stay tuned: E*Trade expects to reveal its hand within the next couple of months, the news service noted.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next