SportsLine Radio Kicks Off NFL Season on Westwood One/CBS Radio Sports
Breaking Stories, Live Updates Highlight Successful First Weekend
FORT LAUDERDALE, Fla., Sept. 13 /PRNewswire/ -- Highlighted by being the first national news broadcast to report the deactivation of Deion Sanders this past Sunday, SportsLine Radio concluded a very successful first weekend of coverage of the National Football League on Westwood One/CBS Radio Sports. SportsLine produces two weekly programs for Westwood One/CBS Radio Sports, ''NFL Today'' from (11 a.m.-12:30 p.m., EDT) and ''NFL Sunday'' (7:30-8:00 p.m.), as well as producing pre-game, halftime and post-game reports, and in-game scoreboard updates.
Scott Kaplan and Sid Rosenberg, hosts of SportsLine's syndicated weekday program ''The Drive,'' also serve as hosts of the ''NFL Today,'' which broke the Deion Sanders deactivation story minutes after it occurred. The ''NFL Today'' format features live reports from every site in the NFL, providing for up-to-the-minute roster information, player updates and injury reports just prior to the start of each Sunday's games. Sunday's program also featured interviews with Jets center Kevin Mawae, Patriots linebacker Andy Katzenmoyer, and DBs Jimmy Hitchcock of the Vikings, Ray Buchanan of the Falcons and Carnell Lake of the Jaguars. ''NFL Sunday'' provides a recap of the day's action, complete with on-site reports and interviews, as well as a preview of the Sunday night game.
''SportsLine is committed to providing the most timely, up-to-date information we can, whether it's through our Web sites or via our radio production and distribution partners at Westwood One,'' said Mark Mariani, president of sales and marketing for SportsLine USA, Inc. ''The integration of cbs.sportsline.com's outstanding news organization with our radio production group is further demonstration of that commitment.''
SportsLine and Westwood One announced a three-year, $9 million promotional and programming strategic alliance in August.
About SportsLine USA, Inc.
SportsLine USA, Inc. (Nasdaq: SPLN - news) is at the leading edge of media companies, providing Internet sports content, community and e-commerce on a global basis. SportsLine USA's content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise. SportsLine USA was founded in 1994 and its flagship Internet sports service (www.sportsline.com) was renamed CBS SportsLine in March of 1997 as part of an exclusive promotional and content agreement with CBS Sports. SportsLine USA produces the official league Web sites for Major League Baseball, the PGA TOUR and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape and Excite. In May 1999, the Company commenced operations in Europe through its majority-owned subsidiary, SportsLine Europe Limited.
About Westwood One, Inc.
Westwood One, Inc. (NYSE: WON - news) is America's largest radio network, providing over 150 news, sports, music, talk, entertainment programs, features, live events, 24-hour formats and Shadow Broadcast Services including Shadow Traffic, News and Sports and soon to be acquired Metro Broadcast Services. Westwood One is affiliated with more than 5,000 radio stations around the world. Westwood One, Inc. is managed by Infinity Broadcasting Corporation. 888.WESTWOOD is Westwood One's interactive affiliate and sales information phone line.
SOURCE: SportsLine USA, Inc. |
