Dear Steve: iTurf continues to increase its market penetration of the Generation Y crowd:
iTurf Websites Reach 13% of All Teen Girls On Web Ranks Highest of All Teen-Targeted Networks
NEW YORK--(BUSINESS WIRE)--Sept. 14, 1999--iTurf Inc. (Nasdaq:TURF - news), a leading provider of Internet community, content and commerce services for Generation Y, announced today that its network of websites reach 13.0% of all girls between the ages of 12 and 17 on the web, according to Media Metrix. The iTurf websites reach more teenage girls than any other teen-targeted online network. iTurf's reach in this demographic also exceeds that of search and commerce portals like AltaVista, eBay and Amazon.com.
iTurf's gURL.com community alone is more than twice the size of its nearest online teen competitor. iTurf's sites also had a 2.6% reach among boys between the ages of 12 and 17, which also exceeds its nearest online teen competitor.
Stephen Kahn, President and Chief Executive Officer of iTurf, said, ''Our expanding reach demonstrates the dominance of the iTurf network in targeting Generation Y online. The July Media Metrix data also shows the progress iTurf has made in reaching Generation Y males on the web.''
The July Media Metrix data does not include traffic to OnTap.com, a leading college portal acquired by iTurf earlier this month.
iTurf Inc. is a leading online destination focused on consumers between the ages of 10 and 24. Through its network of websites, iTurf provides a complete offering of community, content and commerce services which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. The iTurf network of websites includes OnTap.com, gURL.com, dELiAs.cOm, discountdomain.com, droog.com, TSISoccer.com, contentsonline.com, dotdotdash.com and StorybookHeirlooms.com. iTurf is a subsidiary of dELiA*s Inc. (Nasdaq: DLIA - news).
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