DigitalMe: Who Do You Trust?
Looks like Novell blinked.....
>>"We're providing value that enhances existing business relationships," said Michael Simpson, director of strategic market planning at Novell. "Other companies might see this as an opportunity to eliminate other trust providers on the Internet, but I think that's a failed business model.">>
DigitalMe is going to be packaged right behind their existing enterprise NOS strategy - "enhancing" Novell's existing business relationships.
Oh, darn. Doesn't anyone have the guts to go to the end users or is this end of the market too foreign and scarey for Novell?
I was hoping DigitalMe could be the vehicle for Novell to test the consumer waters and begin to get inside the Internet SERVICE model - forget about this "business model" stuff.
There ARE no "business models" anymore. The only models left in this "new" world will be SERVICE models.
DigitalMe could be a fantastic SERVICE model.
I guess we are going to have to evangelize this thing more and more until someone sees the light.
And to comment on another note.....
>>It's no wonder, then, that analysts said the success of Novell's Digital Me, like other infomediary models, depends not on the strength of the technologies, but on how widely they are adopted. "To be useful, something like Digital Me needs to have [the] participation of hundreds of e-commerce vendors," said James McQuivey, a senior analyst at Forrester. "Scaling up to that level will be very difficult.">>
I really think infomediaries will be the keys to our Digital Future. I think a public version of DigitalMe CAN scale up to the required level if Novell comes out with the right approach.
For in this next wave we will see more and more information and data being unlocked from the command & control power structures that defined successful Old Business models. And DigitalMe could be a key technology catalyst. But the target has to be US - consumers - not THEM - traditional companies.
I know targeting companies is the safe bet for Novell. But they will miss the BIG action in the consumer marketplace which Microsoft continues to try to go after until they get it right.
It's a BIG scarey world out there. Eric needs to face this "new" world dead on, face to face. Hiding behind the virtual skirts of their large enterprise customers tells me Novell is making the bet that the trust relationships consumer have with existing companies are sound.
If the Internet has educated us on one thing, it's that the trust relationships we have with traditional companies are NOT sound.
A huge amount of business out there is latent - we are just too busy to research available alternatives. But the Internet is gradually pushing more and more information under our noses to make us more aware of alternatives.
The net has put a ton of existing business "at risk" for we can all be just one "click bye bye" away from being swept to a new net competitor.
I think DigitalMe is the perfect Trojan horse which can get end users into directory technologies by not only appealing to their security/privacy concerns, but by making it easier to navigate the operate in the e-commerce world.
I'll have more to comment on later.
Peace.
GO!! |
