Sam,
It's obvious you are being sincere here, but I need to tell you something without you getting upset.
I already answered all your questions and feel it's necessary to smack you upside the head with a surf board to get your attention.
This is not a product suited to sell outside of supermarkets. End of story. If your group is going to only sell outside supermarkets, then sell candy bars.
If your group is not able or willing to buy and use the cards for themselves, then sell candy bars.
Now some questions for you:
1. If Columbia House is the perfect business model, then why don't they get 100% of the business?
2. Why do people continue to by music CD's in traditional retail stores at higher prices, and endure the hassle of parking and dealing with part-time help?
3. Why do people continue to by music CD's through the internet at higher prices?
4. How many other industries exist out there that continually generate new creative content at reasonable prices for every generation alive today?
Sam, the whole paradigm of selling has begun to shift more dramatically than anytime since WWII. Here's a hint. I'ts focused on the consumer, not the seller. Try looking at the fundraising kids as consumers, not sellers. If the product is not something they would use themselves, then what is the probability of them being successfully incented?
If the old distribution channels don't work, then change the product or change the distribution channel. Many businesses have already figured this out. TSIG has changed the distribution channel and provided added value. If the company begins to generate positive cash flow, then the shareholders will benefit.
If the MyMusicCard doesn't work as a fundraiser for your specific group of kids, then sell candy bars. This doesn't mean you can't be a successful investor by owning TSIG stock.
My belief is that the music card concept will attract enough interest to generate profits for TSIG. How much? Can't predict, but I'm here for the ride.
John |
