Today's announcement of the TV1 formalization is more than a minor issue in an outpost setting. The facts are that the European Internet market, compared to the US, is in a nascent state. Growing quickly, but very much still on the sharp ramp up stage.
Also, the manner of doing business in Europe is very much different than here. There is the matter of the EEC and the body of regulations which flow from such. In fact, a foreign outside firm cannot simply set up shop and start selling "burgers and fries." An outsider must first find a common member partner who is already a European "citizen."
Once there, regulations govern the range and extent of ventures. Good or bad, this is their style of business. An advantage is that once ensconced in one EEC country, the ease of establishing in another is much facilitated.
One side effect of this "formality" is to make the market place more seemingly rational and also to limit competition to established good "citizens." On that note, notice the accolades attributed to TV1:
"...creates Internet video programming for a wide range of corporations, trade associations and organizations and produces live webcasts of events throughout Europe. TV1 Internet Television recently teamed with Audi to produce a live webcast of the 24-hours at Le Mans, a unique pro-motion of the car company's first participation in the prestigious auto race. Its clients include Daimler Chrysler Aerospace, Deutsche Messe Hanover, Intel, Lotus, and Motorola."
A remarkable entrance to the circle of world class corporations for video Net productions and advertising. Mr Marione should make good use of this opportunity both in Europe and elsewhere.
Because of the huge domestic US market, there is a tendency to overlook the significance and importance of other markets - we become insular in our thinking.
Ed Perry |
