SEP 15, 1999, M2 Communications - Rockville, MD -- Neue Zuercher
Zeitung (NZZ), one of the world?s leading German language newspapers,
has chosen Loral Orion to expand and upgrade its internal data network
by providing bandwidth that can be dynamically allocated for more rapid
distribution of the news to new markets worldwide.
Under the terms of the agreement, Loral Orion is providing a two
megabit per second switching bandwidth service, called Dynalink, which
gives NZZ the ability to manage a pool of bandwidth and allocate it in
any combination to either of its two printing facilities in Frankfurt
or Munich, Germany, for sending and receiving high-bandwidth data
files. Editing of this information can then occur without using
expensive, fixed terrestrial connections.
"NZZ?s publishing business is time-sensitive and data-intensive, so
they required a wide-bandwidth solution that can be actively and
readily controlled," said Nick Thompson, president of Loral
Orion-Europe. "Our satellite-based bandwidth-on-demand service provides
the large capacity needed for timely news distribution while giving NZZ
the ability to use it wherever and whenever it needs it. This
flexibility and reliability enables the publisher to make the most
efficient use of its production resources."
NZZ promises its readers the most current, local and international
news at the doorstep by 6:00 a.m. each morning. Loral Orion?s satellite
system gives NZZ the ability to better fulfill this commitment
cost-effectively by significantly reducing the time between deadline
and distribution while lengthening their editorial deadlines.
To do this, NZZ uses the Loral Orion network to send completed news
stories directly from NZZ?s editorial offices in Switzerland to the
company?s two printing facilities in Germany. The satellite service
vastly reduces the time between editorial completion and print
production, allowing the paper to include more late-breaking news
without delaying printing and circulation of the paper to more than 160,
000 readers in Switzerland and across Europe. In addition, the
point-to-multipoint capability of this satellite system makes it
dramatically more economical than existing terrestrial network
equivalents, and its flexibility and scalability will support NZZ?s
planned expansion into markets in North America and Asia. |
