| Buyingedge.com Membership Increases 250% in Five Weeks; Unprecedented Growth for Internet Shopping Site 
 SHELTON, CT--(BUSINESS WIRE)--September 15, 1999--Buyingedge.com,
 (www.buyingedge.com), the Internet's largest reverse auction Website where the buyer
 rules, announced today it has, in the last 5 weeks, more than doubled its membership
 enrollment to more than 47,000 buyers.
 "We are encouraged by the thousands of people who have signed up for our service and
 now enjoy the shopping benefits of a reverse auction Web site", says buyingedge.com CEO
 Gary Martino. "Both buyers and merchants benefit at buyingedge.com: buyers get the best
 deal and merchants both online and off get more customers to buy their products."
 Since buyingedge.com opened its site to the public in July, the reverse auction Web
 site has steadily increased membership. In August, buyingedge.com had 18,000 registered
 members, in September that number had more than doubled to 47,000 members.
 Buyingedge.com works for both buyers and merchants. For buyers, buyingedge.com
 eliminates much of the time and confusion people often experience using traditional
 Internet shopping models. For businesses, buyingedge.com levels the playing field that
 e-tailers (merchants on the Web) and retailers (merchants that aren't on the Web) compete
 upon.
 "Market analysts project that consumer Internet sales are expected to grow fivefold in
 the next few years", says Gary Martino. "Buyingedge.com is positioned to take advantage
 of this explosive growth and be the market leader in the reverse auction Web site
 category."
 
 How It Works
 
 Buyingedge.com offers consumers a better way to shop on the Web; at buyingedge.com,
 buyers are in control. They can easily and efficiently submit purchase requests and have
 them automatically distributed to the many merchants who sell the requested product.
 Merchants receive purchase requests and respond to those requests using their
 buyingedge.com account. Buyingedge.com enables consumers to consult with merchants, get
 the best deal, and conclude the purchase at their discretion.
 In addition, the system provides the tools that help both buyers and merchants track,
 organize and analyze buyer requests and merchant responses. The result is a positive and
 effective experience for both buyers and merchants. Buyers can get the best deals
 possible and merchants, both on- and off-line, can increase their business.
 
 About buyingedge.com
 
 Buyingedge.com (www.buyingedge.com), the Internet's largest reverse auction Web site
 where the buyer rules, was founded in June of 1999. The site brings more than 47,000
 buying members and 4,000 vendors together for the dynamic and negotiable sale of brand
 name consumer goods.
 Buyingedge.com was formed and then successfully spun-off as a separate business entity
 by Information Management Associates, Inc. (NASDAQ: IMAA), a leading provider of
 enterprise software. Current investors include IMA, @Ventures, Inc. (the affiliated
 venture capital arm of CMGI), Wand Partners, Inc., Amicus Capital, LLC, and Madrona
 Investment Group, LLC. Buyingedge.com has offices in Shelton, Connecticut and Redwood
 Shores, California. For more information, go to buyingedge.com, e-mail
 info@buyingedge.com or call 1-877-889-8900.
 
 CONTACT:  Kenneth Juarez
 PepperCom
 (212) 931-6138
 kjuarez@peppercom.com
 or
 Jacques Wagemaker
 Buyingedge.com
 (203) 925-6893
 jw@buyingedge.com
 10:10 EDT   SEPTEMBER 15, 1999
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