Office Depot Announces Promotional Agreement with The Wall Street Journal;Weekly List of Business Best Sellers to be Featured in All U.S. Stores
DELRAY BEACH, Fla., Sept. 15 /PRNewswire/ -- Office Depot, Inc. (NYSE: ODP), the world's largest seller of office products, today announced that it has entered into a promotional agreement with The Wall Street Journal, the world's leading source for business and financial news and information.
Office Depot will now promote The Wall Street Journal's weekly list of Business Best Sellers in the book department of all 740+ office products superstores throughout the United States. As part of this unique promotional agreement, Office Depot stores will carry and spotlight all books that appear on the Wall Street Journal list. In addition, prominent in-store signage and ads within The Wall Street Journal will promote Office Depot as a one-stop source for these best-selling business books.
"This promotional agreement between Office Depot and The Wall Street Journal makes a lot of sense because we share so much in common," said Shawn McGhee, Office Depot's Executive Vice President of Merchandising & Marketing. "We are both the biggest and the best in our respective industries, and the success of both companies is based on providing the most current and reliable products and information to our business customers."
"Now when readers of The Wall Street Journal sees a book on the Business Best Sellers list that they want to read, they know they can get it just by stopping in at the nearest Office Depot store," McGhee added. "And, of course, when they buy that best-selling book from Office Depot, they'll also be getting it at our everyday low price."
Joanne Lipman, editor of Weekend Journal, the weekly fourth section in which The Wall Street Journal's best-seller lists are published each Friday, said, "We're very pleased to have reached this agreement with Office Depot. We think that both Office Depot customers and Journal readers will benefit."
Office Depot, Inc., the world's largest seller of office products, is an industry leader in every customer channel: superstores, commercial, contract, catalog, direct mail and Internet. Customers can choose to shop at any of the 798 stores in the United States, Canada, France and Japan, or they can order products 24-7 by phone (1-888-GO-DEPOT), by fax (1-800-685-5010) or online via our award-winning public U.S. Web site (www.officedepot.com). The Company also operates a national business-to-business delivery network that includes more than 60 local sales offices, 30 delivery centers, 2,200 trucks and seven regional call centers. Office Depot and its wholly-owned subsidiary, Viking Office Products, currently have operations in 19 countries: Australia, Austria, Belgium, Canada, Colombia, France, Germany, Hungary, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Thailand, the United Kingdom and the United States.
Office Depot's sales for the first half of 1999 were $4.9 billion, an 11% increase over the $4.4 billion in sales during the first six months of 1998. The Company's total sales for 1998 were $9.0 billion, an 11% increase over the $8.1 billion in sales during 1997. Office Depot's common stock is traded on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index and the Fortune Global 500.
SOURCE Office Depot, Inc.
CO: Office Depot, Inc.; Wall Street Journal
ST: Florida
IN: FIN REA PUB
SU:
09/15/1999 08:59 EDT prnewswire.com |
