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Technology Stocks : Ampex Corporation (AEXCA)

AMPX 10.61

-6.2%

Dec 1 3:59 PM EST

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To: Michael Olds who wrote (11061)	9/15/1999 3:20:00 PM
From: killybegs	Read Replies (2) of 17679

Some third party thoughts on mass audience versus target..... Great article re CBS's Mel Karmazin interactive.wsj.com an excerpt: "Nor are big advertisers as gullible as they seem. New research is showing that reach is more important than frequency--you don't need to pummel people over and over. And often it can be cheaper to combine smaller audiences than aim for big ones." --------------- Seems like iNextv is structured for profitability...

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