Here's the Nielsen ranking from the story formatted in a slightly more useful way:
1. AOL Websites 36,807 0:30:52 2. Yahoo! 33,669 1:13:14 3. MSN 22,894 0:57:25 4. Lycos Network 20,612 0:18:22 5. GO Network 14,658 0:24:24 6. Excite@Home 11,871 0:46:04 7. Microsoft 11,686 0:19:26 8. Real Networks 11,176 0:12:04 9. Amazon 8,217 0:13:32 10. Time Warner 8,129 0:19:34 11. AltaVista 7,723 0:13:03 12. Blue Mt. Arts 6,998 0:17:13 13. eBay 5,961 2:25:03 14. LookSmart 5,684 0:11:53 15. Snap 5,382 0:14:18 16. CNET 4,965 0:11:22 17. Xoom 4,720 0:09:57 18. Go2net Network 4,640 0:13:13 19. ZDNet 4,545 0:18:46 20. InfoSpace 4,482 0:07:14 21. About.com 4,412 0:06:02 22. Viacom Int'l 4,313 0:21:15 23. AT&T 4,241 0:23:47 24. GoTo.com 4,074 0:05:09 25. CNN 3,228 0:25:16 *T
As I understand it, the big difference between Nielsen's numbers and those of MediaMetrix comes from the at-work category. Nielsen measures home users. MM measures both at-home and at-work users. |