Senco Sensors Inc. - Home Depot & Home Hardware among retailers marketing Senco's top-rated CO alarms this fall
TORONTO, Sept. 15 /CNW/ - Senco Sensors Inc.
Trading Symbol: SSZ.V
Senco Sensors Inc. is pleased to announce that, as back to school and
heating seasons commence, the Senco line of CO alarms will be featured in the
following major hardware retailers' Fall/Winter marketing materials.
Home Hardware: The Senco line of CO alarms will have a significant
presence in Home Hardware literature this year. Not only is the Model One
being featured in the fall/winter catalog and two fall flyers, but both the
Model One and the Model 2002 will appear in Home Hardware's annual catalog, a
publication which stays in homes the entire year. With over 960 dealers, Home
Hardware is one of Canada's largest hardware and home improvement retailers.
Home Depot: In March of this year Home Depot began stocking the Senco
Model One on its shelves in Ontario and Manitoba. This fall, Home Depot will
be supporting further sales by featuring it in their September/October
catalog. Home Depot has more than 720 stores across North America.
Tim-BR-Mart: The Senco Model ONE will be featured in two flyers this
fall; one in October to greet the heating season, and one in December to in
time for holiday gift giving.
''These marketing developments underscore the growing support we are
receiving from Canadian retailers,'' says Nasim Tyab, President and CEO of
Senco Sensors Inc. ''As more and more consumers are becoming educated to the
dangers of carbon monoxide in the home through media and the implementation of
legislation, the support of retailers and utility companies creates a very
favorable market for Senco's CO alarms.''
BC Gas: BC Gas Inc. was one of the initial supporters of Senco when in
May of last year they announced their decision to market the Senco Model One
CO alarm to all British Columbians under the HomeWorks brand name. This past
summer BC Gas further endorsed Senco Sensors Inc. with a bill stuffer campaign
sent to over 100,000 BC Gas customers.
Nova Scotia Power: In May of 1999, Nova Scotia Power added the Senco
Model One to their line of Comfort Smart healthy indoor air quality products.
As winter is fast approaching, Nova Scotia Power is planning a number of
promotional initiatives. As well as a mail out of brochures and bill stuffers
to their customers, Nova Scotia Power is planning a newspaper advertisement
and a TV campaign on indoor air quality, which will include the Senco/Comfort
Smart CO alarm.
According to the Canada Safety Council, upwards of 200 people are killed
each year in Canada by CO poisoning, with 1,500 others becoming seriously ill.
Senco Sensors Inc. is dedicated to becoming a major manufacturer of quality
residential carbon monoxide alarms.
THE VANCOUVER STOCK EXCHANGE ASSUMES NO RESPONSIBILITY FOR THE ACCURACY
OF THIS RELEASE AND NEITHER APPROVES NOR DISAPPROVES OF THE SAME.
Any forward-looking information contained in this release is provided
pursuant to the ''safe harbor'' provisions of the PSLR Act of 1995.
Forward-looking statements are based on information currently available to the
company and are not a guarantee of future performance.
-0- 09/15/1999
For further information: Senco Sensors Inc.: Nasim Tyab, President & CEO or Brennen McLean, Manager, Investor Relations 1-800-858-0158 or (604) 687-6011; Media Contact: Heather Eynon, Marketing Associate 1-800-858-0158 or (604) 687-6011 |
