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Strategies & Market Trends : Vermont Tedddy Bear --- BEAR --- up 200% or so

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To: Mary Cluney who wrote (169)9/16/1999 8:56:00 AM
From: Mary Cluney   of 183
 
There is a Real Audio interview with BEAR CEO Elizabeth Robert at:

wallstreetnewscast.net

I like the sound of her voice - sounds as if she is having fun - enjoying her work and show no signs of stress.

I also like the fact that 25% of the business is coming from the Internet and they are marketing overseas via the Internet in Japan with other countries to follow.

The top 4 out of 5 best sellers in Yahoo shopping for toys are Vermont Teddy Bears beating out 3 Pokemon card games in the top 10.

shopping.yahoo.com

The name of the game is Branding, Branding, & Branding. The Vermont Teddy Bear is a great brand name.
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