PR: ClickAction Inc. Puts E-Mail Marketing in Motion With 80 World-Class Clients, An Enhanced Service Offering and New Corporate Identity
ClickAction Puts Web Marketers on the Fast Track from Click to Customer
PALO ALTO, Calif., Sept. 16 /PRNewswire/ -- ClickAction(TM) Inc. (Nasdaq: CLAC), formerly MySoftware Company (Nasdaq: MYSW), announces today a shift in identity that underscores the Company's commitment to the fast growing e-marketing industry. The Company is changing its corporate name to ClickAction Inc. and is launching ClickAction(TM) ERM 4.0 (E-mail Relationship Management). This state-of-the-art e-mail marketing service solidifies the Company's position as a leader in the e-marketing industry, estimated by Forrester Research to exceed $33 billion by 2004.
ClickAction's ERM services address the top two challenges of e-marketers today: 1) driving qualified prospects to their Web sites in a cost effective manner, and 2) developing profitable ongoing relationships with Web visitors.
The enhanced version of ClickAction's ERM 4.0 strengthens the Company's competitive leadership position. Competitive advantages include an exclusive e-mail prospecting service to help clients find new customers and drive traffic to their sites, plus features that increase enterprise functionality, testing capabilities, and ease of use. The Company's effective technology combined with a dedicated client services team can get clients up and running in a matter of days with the most powerful e-mail marketing tools available.
ClickAction's client base now includes more than 80 world-class companies such as L.L. Bean, Dean and Deluca, the NBA, Coach, Talbots and Sara Lee. Over 30 respected clients have signed with ClickAction since the Company acquired an e-mail marketing pioneer in early August. New clients include retail giant Wards, top cataloger The Mark Group and the largest commercial printer in North America, R.R. Donnelly.
"E-mail marketing is the biggest innovation to hit the direct marketing industry in years. Across the board, our clients are seeing order of magnitude improvements in campaign costs, response times and response rates. ClickAction is already a leader in the e-marketing industry in terms of number of customers, total revenues and powerful technology," said Gregory Slayton, president and CEO of ClickAction. "Many of the best marketers in the world now depend on ClickAction to harness the potential of e-mail marketing. We help them improve response rates and generate eye-popping revenue results. And this is only the beginning of the e-mail marketing revolution."
About ClickAction(TM) Inc.
ClickAction Inc., puts Web marketers on the fast track from click to customer. ClickAction(TM) ERM (E-mail Relationship Management) is a powerful, request-based e-mail marketing service that addresses the top two problems of Web marketers today: 1) driving qualified prospects to their Web sites in a cost effective manner, and 2) developing profitable ongoing relationships with these visitors. Over 80 world-class companies use ClickAction's ERM e-mail marketing service to build lasting, profitable customer relationships, and turn e-mails into e-sales. For more information, please call 800-473-3141 or visit clickaction.com.
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SOURCE: ClickAction, Inc. |
