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Strategies & Market Trends : India Coffee House

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To: Mohan Marette who wrote (6977)	9/16/1999 10:43:00 AM
From: JPR	Read Replies (2) of 12475

Mohan: Remember that in the Indian villages and small towns, for every newspaper sold, there are many more who listen to that one newspaper read to them. For every TV and Radio, there are many more users. So the reach is more than the sales figures. JPR

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