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Strategies & Market Trends : India Coffee House
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To: JPR who wrote (6981)9/16/1999 11:11:00 AM
From: Nandu  Read Replies (1) of 12475
 
Remember that in the Indian villages and small towns, for every newspaper sold, there are many more who listen to that one newspaper read to them.

JPR, the survey cites reach/readership, not circulation. Whether the survey actually took into account the phenomenon that you describe, I don't know.
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