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Microcap & Penny Stocks : TSIS: WHAT IS GOING ON?
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To: Gerard DeSantis who wrote (6537)9/16/1999 1:35:00 PM
From: John S. Baker  Read Replies (2) of 6931
 
I think we probably will see some PR on TSIS's behalf in the coming weeks ... possibly not specific news-type news, but an attempt to better explain what TSIS is and what it does. JJ and Don Cameron both recognize that this is a pretty important priority project

One of the challenges in the past has been describing TSIS adequately in 25 words or less.

Originally, one could say: "TSIS provides recorded information for its client companies which investors may obtain by calling an 800 number." <Big deal!>

Later on, one could say: "TSIS provides solutions in which a telephone can be used as either an input or an output device, for instance...."

Now we have it that TSIS is a leader in a somewhat lame expression like "interactive voice response" (whatever that is).

But even that does not begin to explain just what TSIS is and does. How do you explain to an analyst ... or to a prospective investor ... in 25-50 words just what TSIS is, because in many cases that's all the time one will get.

In some circles, this is called "the elevator speech" meaning that one should be able to intrigue a potential client in less time than it takes to ride an elevator.

This lack of a defining statement is part of why JJ's life is so crazy. He has to start from scratch with every new investor, and it takes a fair amount of time to explain TSIS.

I can assure you that anyone here who wishes to try his hand at distilling the positive essence of TSIS into one intriguing paragraph will be quite welcomed by JJ and Don.

Anybody care to try? Perhaps post ideas here so that other scan add, subtract, and clarify.

JSb
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