Another BIG strategic moove by the competition:
Movie Gallery Gives More to Customers Through Innovative ``Extra Nights' Program
Provides Economical Extended Viewing Option for Customers
DOTHAN, Ala.--(BUSINESS WIRE)--Sept. 16, 1999--Movie Gallery, Inc., (Nasdaq:MOVI - news) today announced that it is offering more flexibility to it customers through its new ``Extra Nights' program, which was introduced Monday, September 13. With Extra Nights, Movie Gallery will give customers a choice to keep any movie or game an extra night for an additional 99 cents. ``We wanted to give our customers a program to fit their lifestyles,' said Ted Innes, Senior Vice President of Sales and Marketing. ``We believe Extra Nights is an inexpensive way for our customers to plan their entertainment and enjoy their movie or game without worrying about late fees.' Customers can use Extra Nights on any movie or game for up to seven days.
Extra Nights is available at the time of rental. Customers simply purchase the number of nights they want for each movie or game rental. Ninety-nine cents for each extra night will be added at the time of rental. Late fees will still apply to movies and games that are not returned by the end of the purchased rental period.
Currently, Movie Gallery is the only major video chain offering a pre-purchased Extra Nights program to its customers. Mr. Innes said, ``Extra Nights was tested in several stores and received a fantastic response from customers who used it, encouraging us to expand the program to all our 901 Movie Gallery and affiliated stores in 29 states.'
Movie Gallery prides itself on community service and customer satisfaction through a wide selection of new release movies and games for every member of the family. The Company's stores offer exciting promotions and events year-round, including the popular ``Here. Now. Guaranteed.' Program, which guarantees copies of the biggest titles to be available or customers rent them free on a future visit.
To take advantage of the ``safe harbor' provisions of the Private Securities Litigation Reform Act of 1995, you are hereby cautioned that this release contains forward-looking statements that are based upon current expectations and involve a number of risks and uncertainties. These risk factors include the risk factors that are discussed from time to time in the Company's SEC reports, including, but not limited to, the report on Form 10-K for the fiscal year ended January 3, 1999.
Movie Gallery currently owns and operates a total of 901 video specialty stores located in 29 states. The Company is among the three largest video specialty retailers in the United States and is the leading provider of video and video game rental and sales in rural and secondary markets in the United States.
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Contact:
Movie Gallery Inc., Dothan
Ted Innes, 334/794-9550
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