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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 220.66

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To: H James Morris who wrote (77671)	9/18/1999 1:40:00 PM
From: Lizzie Tudor	Read Replies (3) of 164684

E.piphany helps companies increase the value of their customer relationships through the E.piphany E.4 System?, a Web-based, packaged analytic solution that connects and analyzes customer data from inside and outside the enterprise-from ERP, legacy, E-commerce, third party and front office sources. LOL! Epiphany has this product that used to be called BYOB (build your own business). It is a bunch of SQL queries against your ERP system that takes the data and puts in in a huge flatfile. Then, there are a bunch of front-end tools to BYOB that allow for quick access of "sliced" data (data warehousing stuff)... customers in region 2 that have bought servers in the last 3 months, etc. - stuff like that. The real value add is in this flatfile being easy to access vs. doing normalized queries against the ERP - that would be too slow. But, the problem is ERP data is highly customized and therefore epiphany is highly customized, and then it becomes a question of whether to buy this product or just build something yourself. I predict 90% of epiphany investors don't have any idea what their product is, etc.

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