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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: Mike Buckley who wrote (6725)9/20/1999 9:55:00 PM
From: NY Stew  Read Replies (1) of 54805
 
rel4480,

As far a switching costs are concerned, they may be small from the consumer's perspective, i.e., the cost of a TV or VCR.

To what Mike has said I would add that in a purchase of a TV or VCR you would need to exclude the following brands in your search for such a competing product; GE, RCA, Proscan, Sony, Zenith, Philips, Magnavox, Marantz, Sharp, and JVC. Panasonic and Toshiba are likely to launch in early 2000 according to a statement from Henry during a CC.

Regards
Stew
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