September 21, 1999 12:14
Outpost.com Adds Site Enhancements Designed For New E-customer
Already Rated #1 in Customer Service by BizRate.com, New Site Offers Diverse Shopping for Growing, Differentiated Customer Base
KENT, Conn., Sept. 21 /PRNewswire/ -- Outpost.com (http://www.outpost.com), a leading global Internet-only retailer, today announced several new site refinements. The new design stems from Outpost.com user research and a heightened understanding of the changing needs of today's online consumers.
Outpost.com's new design adds greater usability and more shopping options that provide customers a more intuitive purchasing experience. The refined site features a redesigned home page and the addition
of mini-stores that will enable customers to browse and shop based on personal interests and needs, by brands or products, similar to the way they would shop in a retail environment.
"The enhancements are subtle, but reflect input from current customers and our research into the needs of the evolving e-customer," says Derek Holding, Executive Director of Customer Experience. "Our loyal
customer base has grown from early adopters. Today we see more diversity in how customers shop our site. That diversity requires a different shopping experience for each individual -- driven by their needs at that moment."
Subtle Design, Strong Business Strategy
The enhanced site was the result of several factors: company growth, a diversifying customer base with individual needs and an increasing number of general consumers shopping on the Internet. In addition,
the new design allows greater flexibility for Outpost.com to expand as a business.
Outpost.com's site allows for the addition of the newly formed joint venture with Tweeter Home Entertainment Group, Inc., a leading up-scale audio and video consumer electronics retailer. Tweeter@Outpost.com, which will launch this fall, will market a broad selection of audio, video and consumer electronics merchandise over the Internet.
Looking Forward To An Online Driven Holiday Shopping Season
"Consumers are growing comfortable with shopping on the Internet, so we expect significant increases in holiday traffic," adds Holding. "The site is geared to accommodate the new e-customers as well as
satisfying the experienced online shopper. Whether they know the exact item they want or just want to browse, Outpost.com provides a rewarding shopping experience."
Customer Satisfaction Drives Continuous Improvement
Outpost.com is consistently listed first for overall web design, shipping and customer service in Bizrate.com(TM) Customer Certified Report Cards. BizRate.com was created in 1996 as an independent
third party that continuously surveys millions of online customers each month. Additionally, Outpost.com was ranked in the ZDNet/Creative Good "Top 10 Best Examples of E- Commerce" sites. Creative Good
evaluates e-commerce sites on the basis of customer experience.
"In addition to the new features, we continue to offer customers the services that have ranked us among the top e-tailers, such as our knowledgeable customer support, TruePrice policy and free next day
delivery," adds Holding.
About Outpost.com
Outpost.com has been at the forefront of e-commerce since 1995, setting the standard for online customer experience. Outpost.com builds trust with its customers at every point of contact. This
customer-centric approach is best summarized by Outpost.com's innovative policy -- TruePrice.
TruePrice guarantees that the price you see is the price you pay. Customers know the exact price, the TruePrice, of their order when they add items to their shopping cart. As part of its TruePrice policy, Outpost.com offers free next day shipping to all U.S. customers. Outpost.com also offers a 30-day money back guarantee, 24-hour Customer Service Center open Monday 8 a.m. through Saturday 5 p.m. EST., a full-encrypted secure server, and an ability to order in-stock items until midnight Eastern Time, and still deliver them the next day with free shipping.
Outpost.com is owned and operated by Cyberian Outpost, Inc. (Nasdaq: COOL).
SOURCE Outpost.com
/CONTACT: Michael Tesoro of Outpost.com, 860-927-8309,
mtesoro@outpost.com; or Adam Paige of Cohn & Wolfe, 212-598-3687,
adam_paige@cohnwolfe.com, for Outpost.com/
/Web site: outpost.com |
