CORPORATE NEWS RELEASE
?? TRACER PETROLEUM CORPORATION ??
?? NASDAQ Symbol: TCXXF ?? Dateline: Calgary, AB, Canada
?? Date: Tuesday, September 21, 1999
TRACER REPORTS THAT MEMBERS SHOP TO WIN ON EZUZ.COM;
PRODUCT OFFERINGS EXPAND TO OVER 4 MILLION TRACER PETROLEUM CORPORATION (?Tracer? or the ?Company?) announces that
eZuz.com Inc. (pronounced ?ee-zee-use?) has signed agreements with American Airlines, Loews Cineplex Entertainment, Budget Rent a Car, and others to participate in eZuz?s new Customer Loyalty Program. Visitors to the site can join for free to become an eZuz member whereupon they are automatically eligible to win a variety of prizes while shopping on the eZuz web site. The Program coincides with the launch of eZuz?s new look to their web site.
As previously announced, Tracer has entered into an agreement to acquire all of the issued and outstanding capital stock of eZuz.com Inc. A comparison shopping web site, www.ezuz.com now offers over 4 million products online.
?Loyalty is definitely catching everyone's attention in the portal space," said Jupiter Communications analyst Fiona Swerdlow. "The portals are realizing that it?s one thing to have great utility ? email, stock quotes, or whatever ? to keep users coming back frequently, but when it comes to shopping, the idea is to drive repeat purchases. That's where an online loyalty program becomes a necessity."
"The eZuz promise to deliver consumer empowerment will be enhanced through the addition of this new customer appreciation program", said eZuz President, Mathew Keddy. "Loyalty to our dedicated shoppers is synonymous with everything eZuz represents. Winning prizes such as free
weekend car rentals with Budget Rent a Car, will give increased incentive for online consumers to continue to choose eZuz's comparison shopping web site as their preferred choice on the Internet."
"With over 4-million products available to consumers through the eZuz.com web site, this benefit will further add value to the Company while providing our customers with additional benefits." added Keddy. "Demonstrating customer appreciation is simply good business and goes hand-in-hand with eZuz's philosophy of providing superior customer assistance and top-quality products."
"eZuz.com is providing Loews Cineplex Entertainment an exciting opportunity to generate incremental revenue through increased awareness and sales of our Special Products - specifically gift certificates. As a brick and mortar business our primary goals are driving traffic to our locations and providing excellent customer service. eZuz.com represents an extended sales force in cyberspace!" Pamela Henning, Director of Strategic & Interactive Marketing, Loews Cineplex Entertainment.
"By incorporating American Airlines Incentive Gift Certificates into eZuz.com's customer incentive program, we are not only able to increase product sales, but also exceed program objectives. The mechanics of the eZuz.com web page is very user friendly and provides suppliers a great opportunity to effectively showcase their products or services." Jake Guiang, Product Manager-Incentive Sales, American Airlines.
About eZuz.com
eZuz.com is a new company for a new economy; a comprehensive comparison shopping engine designed to empower consumers with unprecedented product selection and access to information from a network of top merchants worldwide. As an information distributor, eZuz has compiled data on millions of products and services, providing consumers a central location on the Internet to locate, compare, and purchase brand-name items.
On behalf of the Board of, TRACER PETROLEUM CORPORATION
?David Robinson"
David Robinson
President and CEO
EZuz.com Contact:
Matthew W. Keddy
Tel: (604) 688-3000
Email: IR@ezuz.com
www.ezuz.com |
