IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: art slott who wrote (6676)	9/21/1999 6:50:00 PM
From: art slott	Read Replies (5) of 13157

Oh baby! AT&T exec extolling Actv's targeted ads and interactive advertisings importance in AT&T's strategy. ACTV Inc., based in Manhattan, plans to launch a $9.95 monthly service in Dallas that, among other features, will allow viewers to choose camera angles during baseball games on TV and to tell car advertisers like Toyota which model they would like to see in commercials. "You can target ads to customers based on who they are and what they want," said Priddy, the AT&T executive, adding that interactive advertising is an important part of the company's strategy. ragingbull.com

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