playa,
I couldn't agree more on the importance of branding. I personally do not feel enough is being done to promote the company. I never see advertisements of any sort other than banners on SI.
I sent Russell a PM some time ago with my point of view on branding and didn't so much as receive a form letter telling me where I could put my suggestions. So much for him reading all his mail.
If Go2Net thinks they can wait for the Charter connection, they are badly mistaken. That is the best way to become "roadkill" on the Internet Superhighway. We, as shareholders seem to be promoting this company more than the company. Possibly there is more going on than I am aware of, but that is just it....I, nor others, are not aware of it. When you brand, you tell the world who you are, you brand your name, you brand an identity, you brand a logo. I am constantly explaining to friends, associates, relatives, neighbors and of course, others in my golf 4some, just who and what Go2Net is.
I agree, Go2Net has so far, come up the hard way.....but it is time to stop relying on word of mouth from others and start tooting your own horn.
~Sarkie |
