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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 242.37

-0.8%

10:30 AM EST

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To: Lizzie Tudor who wrote (77963)	9/21/1999 10:10:00 PM
From: Mark Fowler	Read Replies (1) of 164684

I agree that was good news. Infrastructure and networking are in maybe will get a good pop in Csco tomorrow too. More good news: Online Shopping Boom: Investors are even more impatient than greeting-card stores. So while stores are still displaying pumpkins, investors have already begun looking forward to the online sales that'll arise from the holiday season. Research firm Jupiter Communications projects that online consumer spending will total $6 billion in the holiday shopping season (November to December). That $6 billion is nearly twice as much as the $3.1 billion spent during 1998's holiday season. The figure also includes an expected $5 billion in online retail sales and $1 billion in online travel spending. Jupiter's new report projects consumer online spending of $14.9 billion in 1999, up 91 percent from last year. That total should rise to $23.1 billion next year and keep rising until it hits a whopping $78 billion in 2003. The potential obstacle to this is the ability of online retailers to effectively handle the increase in shoppers. Jupiter's polling showed that online shoppers were dissatisfied after last year's holiday season. Because millions of shoppers will buy online for the first time this holiday season, it is crucial that e-commerce sites attract new long-term customers. This means holiday-season sales could have repercussions beyond Dec. 31 and will be important for the companies' stocks. "The investment community will be watching the fourth quarter very closely to see who has long-term viability," Jupiter analyst Ken Cassar says.

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